Transform Your Leadership. Elevate Your Team.
Drive Measurable Results.
You're Working Harder Than Ever — But Growth Has Stalled
You know the feeling. You're stretched thin. Your team means well, but results are inconsistent. And despite everyone's best efforts, something's not working.
you feel it first
- Loss of confidence in your leadership abilities
- Overlooked for promotions despite strong performance
- Difficulty balancing authenticity with authority
- Making decisions in isolation
- Transitioning to leadership without preparation
- Unclear expectations creating frustration
- Working hard, but not together
- Miscommunication becoming the norm
- Trust eroding, morale dipping
- Top talent checking out or leaving
- Strategy feels outdated or disconnected
- Processes aren't aligned with goals
- Leadership gaps impacting execution
- Low engagement, poor culture
- Projects stalling, goals drifting
Sound familiar? You're not alone — and it's fixable.
For Leaders
Regain confidence, expand your influence, and lead authentically while driving measurable results across your organization.
For Teams
Build trust, improve communication, create psychological safety, and become a self-managing unit that delivers on commitments.
For Organizations
Align strategy with execution, develop leadership capacity, strengthen culture, and achieve sustainable growth.
Go From Operational Chaos to Strategic Excellence
With the right framework and support, everything shifts. You lead with clarity. Your team aligns. Your business accelerates.
Three Proven Systems. One Integrated Approach
I work across all levels of your business ecosystem — because real change doesn't happen in isolation.
Executive Coaching
The SELF Model™
The SELF Model™ at work:
A leader at a pharmaceutical company transformed her performance scores by discovering her core values and designing her authentic leadership brand.
For: Senior leaders, emerging executives, high-potential managers
Focus: Leaders in relation to the various systems that they operate.
You'll Get:
- One-on-one coaching tailored to your challenges
- Tools to understand your leadership style and impact
- Strategies to expand influence while staying authentic
- A path from burnout to purposeful leadership
Team Development
The LEAP Model™
The LEAP Model™ at work:
A purchasing team learned negotiation skills and became empowered to actively seek savings — delivering $30,000 in value within 3 months.
For: Managers, intact teams, cross-functional groups
Focus: Developing highly functional and effective self-managing teams that execute and deliver on stated goals and objectives.
You'll Get:
- Team coaching and facilitated retreats
- Tools to build trust and improve communication
- Frameworks for clear expectations and shared goals
- Systems for creating self-managing teams
Strategic Consulting
The PASS Model™
The PASS Model™ Effect
A regional technology company shifted from bureaucratic hierarchy to customer-centric matrix structure — improving responsiveness and satisfaction scores by 40%.
For: Executive teams, organizations in transition, growth-focused companies
Focus: Development and implementation of strategy, alignment of processes, people and the structure to achieve the Mission and Vision of the organisation.
You'll Get:
- Process mapping and redesign
- Strategic planning facilitation
- Culture change support
- Leadership capacity building
Built on Evidence. Grounded in Reality. Designed to stick.
The TERMS Philosophy guides every engagement — ensuring measurable ROI and lasting change. A philosophy developed on three core assumptions.
Meet Your Partner in Performance
I'm Maxine Attong, and my mission is simple: fuel the leadership spark in every person so we can transform the systems where we work and live.
I'm not your typical coach. With a rare combination of credentials — Gestalt-trained Organizational Development Specialist, PCC-level Executive Coach, and Certified Management Accountant — I bring 20+ years of operational excellence to every engagement.
I've worked with pharmaceutical executives reclaiming their confidence, UN offices building global leadership capacity, financial teams navigating performance challenges, and manufacturing companies developing first-time leaders.
My approach is grounded in evidence, tailored to your reality, and designed for results that stick.
Serving the Caribbean, North America & Beyond
Resources to Accelerate Your Growth
Start your transformation today with these proven frameworks and insights.
Change or Die
The Business Process Improvement Manual
Your guide to transforming outdated processes into competitive advantages.
Lead Your Team to Win
Achieve Optimal Performance by providing a SAFE SPACE for Employees
The framework for building psychological safety and high-performing teams.
26 personal tips to positively impact and level up your leadership
26 personal tips to positively impact and level up your leadership
Frustrated with your team underperforming? Identify the problems.
Gain valuable insights into strengths and areas for improvement by evaluating key aspects of teamwork, communication, and collaboration.
26 personal lessons to positively impact and level up your leadership
A comprehensive guide designed specifically to help women navigate their leadership journey in Caribbean and North American workplaces.
Listen to my podcast
Leadership Unlearned & Reframed
Nori Jabba
Karl Hebenstreit
Jerry Talley
Alana Jossel
Rama Naidu
Bring This Expertise to Your Event or Retreat
Maxine delivers provocative, insight-packed keynotes and workshops that challenge audiences to rethink leadership in our VUCA world (Volatile, Uncertain, Complex, Ambiguous).
Keynote: Leadership in the time of AI
Suspend what you know about leadership and embrace the reality of constant change. Perfect for conferences and leadership summits.
Team Retreats: Helping teams make the invisible visible
We help teams to unearth and name tensions. With this raised awareness teams can now make sense of the dysfunction and plan a way forward. Highly interactive and immediately applicable.
Workshop: Strategic Facilitation for Results
Make it easier for teams to collaborate and make informed decisions. Ideal for retreats and planning sessions.
Regional Expertise. Global Standards.
Hailing from Trinidad and Tobago, I understand the unique challenges and opportunities facing Caribbean leaders — while bringing international best practices from decades of work across North America, Africa, Latin America, and Europe.
Caribbean Focus
I get it. The market dynamics, the cultural nuances, the regional business landscape. Whether you're in:
- Trinidad & Tobago
- Jamaica
- Barbados
- Bahamas
- Eastern Caribbean
...I bring contextualized solutions that work in our reality.
Global Reach
Serving executives and teams across:
- United States
- Canada
- Europe
- Africa
With virtual and in-person options, time zone flexibility (AST/EST/PST), and experience working with Fortune 500 companies and international organizations.
Ready to Transform Your Leadership?
Stop spinning your wheels. Start leading with clarity, building aligned teams, and driving measurable results.
Three-Step Process:
Book a Call
30-minute complimentary assessment session to discuss your challenges
Get Your Plan
Customized proposal outlining approach, timeline, and investment
Begin Transformation
Start your journey toward sustainable performance excellence
Questions Leaders Ask
A: Coaching focuses on developing you as a leader — your awareness, capabilities, and impact. Consulting addresses organizational systems and processes. I do both, depending on what you need.
A: Both. I offer virtual coaching globally and in-person engagements across the Caribbean and North America.
A: Executive coaching: 6-12 months. Team development: 3-9 months. Organizational consulting: 6-18 months. We stay until the solution sticks.
A: Three things: (1) Gestalt training + OD expertise (rare combination), (2) CMA background brings operational rigor, (3) 20+ years across Caribbean and North America means I understand your context.
A: Yes. From half-day sessions to multi-day retreats. Topics include team effectiveness, psychological safety, strategic planning, and process improvement.
A: Packages typically range from $3,000–$15,000 depending on scope and duration. I offer complimentary strategy calls to discuss your needs and create a customized proposal.
A: I work across pharmaceutical, financial services, manufacturing, technology, non-profits, and international development. My OD background allows me to understand systems in any sector.
A: Book a complimentary 30-minute assessment call. We'll discuss your challenges, explore if we're a fit, and map out potential next steps.